Corporate Message
Connecting People with Laughter and Pleasant Surprise
It is undeniable that entertainment plays a vital role in civilization over centuries. TAITO, an entertainment provider, keeps delighting, exciting and connecting people through the spaces and contents created.
Challenge to Physical Entertainment
TAITO has been injecting innovation into the world with its products and services since its foundation, providing not only fun but also "new surprises"—including the 1978 release of "SPACE INVADERS," a game that became a social phenomenon.
Today, we operate multiple physical entertainment facilities that go beyond the boundaries of traditional facilities, such as those that combine entertainment with food and sports, or games utilizing projection mapping. Furthermore, we continue to meet the changing needs by offering entertainment in new formats such as online crane games, which were previously only available at arcade venues.
Aiming to be loved 100 years old and beyond
Founded in 1953, TAITO has walked through the entertainment industry for over 70 years. Even in today's world, where the "choices for play" and "ways to spend time" are increasingly diverse, we continue to evolve and grow around the axis of entertainment. We strive to create content and services that deliver customers “fresh surprise” and “excitement” as well as experiences that foster connections of people and memorable moments. Our goal is to become an entertainment company that lasts for more than 100 years.
We hope you will continue to keep an eye on TAITO as we generate new value.
President and Representative Director Katsuhiko Iwaki
Mission - Roles and Purposes -
"We connect, amuse and surprise people of all ages who truly love to have fun, through our entertainment experiences and spaces."
Entertainment is a crucial part to catalyze our life to flourish in any generations. The revolutionary games like SPACE INVADERS and DENSHA DE GO!, the heartwarming services as well as the enjoyable facilities are the reflections of our roles and purposes, or simply TAITO’s mission.
Mindset - Our Value and Belief -
Be Playful in the Core
This is our value and belief for our daily tasks.
TAITO believes that as an entertainment provider, we should always be prepared for challenges and improvements and remain playful at all time to influence our customers and give them more surprise and excitement than ever before.
In Japanese wordings, “True Heart” is hidden in our motto. We deliver the message through our hospitality mind and spirit.
Our Logo
The "A" of TAITO with a popping out ball generates the idea of leading in the amusement sector by unlimited creation and enthusiasm in development.
Corporate Principle and Policy
Taito Corporation is a member of SQUARE ENIX HOLDINGS CO., LTD.
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